Customer Snapshot – Customizable Data And Analytics Overview

Route4Me’s Customer Snapshot is a powerful analytics tool that centralizes all essential data for an individual Customer. Designed to streamline how you manage and interpret Customer information, it allows you to track activity trends, review contact and location details, and analyze associated routes in a single, cohesive interface. By organizing both historical and real-time data in one place, Customer Snapshots help improve route planning accuracy and enhance service performance.

Route4Me’s Customer Snapshot gives you a centralized view of customer data to simplify planning, routing, and service management.

NOTE: Customer Snapshots are currently available only by request. To enable this feature, contact Customer Support.

 

 

Open Customer Snapshot – Customer Data And Analytics Overview

To open a Customer Snapshot, go to “Database” > “Customers” in the Navigation Menu. Then, click the “Open” button.

Open Your Customers Page

Open a Customer Snapshot to view and manage detailed location data.

 

One the Snapshot is opened, you’ll see a detailed interface designed to help you review and manage all Customer data in one place. Here’s what you’ll find:

  1. Customer Summary: A quick overview of essential information including the Customer’s contacts, currency, Tax ID, and more.
  2. Customer Tabs: Switch between “Locations” and “Routes” to explore Customer data which you can filter and customize as needed.
  3. Edit Controls: Click the “Edit Customer” button to modify Customer details.

All data is centralized and accessible, making it easier to analyze Customer information, spot trends, and plan accordingly.

The Snapshot provides a centralized view to review, edit, and organize Customer data.

 

Customer Details Summary – Customer Information Panel

The Customer Information panel offers a summary of key details, including the Customer’s status, Accountable person, contact details, and more. You can easily modify these details by clicking the “Edit Customer” button.

To quickly learn more about the Accountable Person associated with the Customer, click the Arrow Icon next to their name. You’ll be redirected to their User Snapshot where you can view key metrics and details associated with that person.

You can also click the Copy Icon next to a Phone Number or Email to copy the information to your clipboard for easy use in emails, messages, or other communications.

The Customer Information panel shows key customer details and lets you view or edit them.

 

Customer Snapshot Categories – Analytics Overview Data Tabs

The Customer Snapshot is divided in two primary categories: “Locations” and “Routes“. By default, the “Locations” tab is open when you access the Snapshot, offering a detailed overview of all Locations associated with the Customer.

From the “Locations” tab, you can click “Open” next to any Location to open its Location Snapshot. You can also access your Customer Locations page by clicking the Plus Button.

The Snapshot includes two data tabs, Locations and Routes, for viewing key customer activity.

 

You can tailor the “Locations” data that appears by clicking the Column Icon and selecting the specific data you would like to see. You can also reorder data columns by dragging their names up and down. Data column details appear in the table below.

Customize locations data by selecting columns to display.

ColumnDescription
Address The physical address of the destination.
Location Address TypeType of service required at the destination (e.g., delivery, pickup, etc).
Location AliasCustom alias or name for the destination address.
Location TypeThe category of the destination, such as a Customer Location, Warehouse, Storeroom, or other operational site.
Parent LocationThe primary site or higher-level location that this destination belongs to.
First NameThe first name of the Customer associated with the destination.
Last NameThe last name of the Customer associated with the destination.
EmailThe email associated with the destination.
PhoneThe phone number associated with the destination.
Telematics ConnectionThe name of the telematics system linked to the Customer’s address, used for tracking vehicle locations and activity data.
Assigned To The Driver or Field Team Member assigned to the destination. Once assigned, the destination becomes immediately available in the Team Member’s account.
Last VisitedThe date and time when the destination was last visited during the route.
GroupThe group to which the destination or Customer belongs.
No. of RoutesThe number of times the address has been inserted into a route.
No. of VisitsThe number of times the address has been marked as “Visited” via the Mobile Route Planner app.
Facilities The specific facility associated with the Customer’s location.

When the “Routes” tab is open, you can see a detailed overview of all routes associated with the Customer. Once again, click the Column Icon to tailor the data you see and reorder how it appears. Data column details appear below.

Customize routes data by selecting columns to display.

ColumnDescription
Route
Date CreatedDate and time when the route was initially created
Scheduled Start TimeScheduled start time for the route.
Planned End TimePlanned end time for the route.
Actual Start TimeTime when the route actually started, reflecting when the driver began the journey.
Actual End TimeTime when the route actually ends, reflecting when the driver completes the journey.
Planned Total DistanceTotal planned distance for the route, representing the full distance to be traveled during the route.
Planned Total Route DurationTotal planned duration for the route, representing the estimated time required to complete the route.
Start TimezoneThe timezone applied to the route’s Scheduled Start Time.
Key Metrics
Destinations CountNumber of planned destinations for the route.
Pending DestinationsDestinations that remain unvisited and are still awaiting completion on the route.
Failed DestinationsNumber of destinations that could not be completed or reached during the route.
Skipped DestinationsNumber of destinations that were missed or skipped during the route.
Completed DestinationsNumber of destinations that have been visited or reached during the route.
Customer Requested Time Window Adherence
Destinations Arrived on TimeNumber of destinations where arrival occurred within the scheduled time frame.
Destinations Arrived EarlyNumber of destinations where arrival occurred before the scheduled time.
Destinations Arrived LateNumber of destinations where arrival occurred after the scheduled time
Operational Status
First Access TimeThe date and time when the route was first opened or accessed by the driver or field team member.
StatusCurrent status of the route, indicating its progress or completion stage.
DispatchedIndicates whether the route has been assigned to the driver or field team for execution.
Progress Metrics
Arrived Destinations (User Actioned)The number of destinations marked as “Arrived” by the driver or field team.
Destinations Arrived (Progress %) (User Actioned)The percentage of total route destinations that have been marked as “Arrived” by the driver or field team.
Actual Route Distance
Actual Total Duration (Mobile App)Total duration of the route, as recorded by the mobile app, including driving and stop times.
Actual Total Duration (Telematics)Total duration of the route, as recorded by the telematics system, including driving and stop times.
Actual Total Duration (Merged)Total duration of the route, as recorded by both the mobile app and telematics system, including driving and stop times.
Actual Route Duration
Actual Route Duration (User Actioned)The total time spent on the route, measured from when the driver started until the route was completed, based on driver-reported activity.
Actual Total Route Duration (Grand Total Of All Sub-Durations)The sum of all individual route durations, including travel, service, breaks, and other activities, representing the total elapsed time for the route.
Actual Total Travel Duration (User Actioned)The total time spent traveling between destinations on the route, as recorded by the driver.
Actual Total Service Duration (User Actioned)The total time the driver spent performing service at each destination, such as deliveries, pickups, or other tasks.
Actual Total Weight Duration (User Actioned)The total time associated with handling load-related activities, such as lifting, loading, or unloading, recorded by the driver.
Actual Total Breaks Duration (User Actioned)The total time spent on breaks during the route, as recorded by the driver.
Actual Total Unattributed Duration (User Actioned)Time spent on the route that is not attributed to travel, service, breaks, or weight handling.
Actual Service Time
Actual Total Service Time (Auto Detected)Total service time spent at each stop, as recorded based on geofence triggers during route execution.
Actual Travel Duration
Actual Total Duration (Mobile App)Total travel duration as recorded by the mobile app during route execution.
Actual Total Duration (Telematics)Total travel duration as recorded by the telematics system during route execution.
Planned Duration
Planned Route DurationThe total estimated time required to complete the route, including travel, service, and breaks.
Planned Total Travel DurationThe estimated time planned for traveling between all destinations on the route.
Planned Total Wait DurationThe estimated time planned for waiting at destinations or between stops (e.g., for access, traffic, or loading delays).
Planned Total Service DurationThe estimated time planned for performing service at each destination, such as deliveries, pickups, or other tasks.
Planned Total Break DurationThe estimated time allocated for driver breaks during the route.
SLA
Out of Sequence Destinations (#)The number of destinations visited out of the planned route order.
Out of Sequence Destinations (%)The percentage of total destinations that were visited out of the planned route order.
Assignment & Attribution
FacilityThe specific facility associated with the destination, such as a warehouse or distribution center.
Utilization – Pieces/Unites
Pieces PlannedTotal number of pieces planned for delivery within the route.
Pieces CompletedTotal number of pieces successfully delivered or completed within the route.
Pieces Completed (%)Percentage of the planned pieces that have been successfully completed or delivered.
Pieces Remaining At End (%)Percentage of planned pieces that remain incomplete or undelivered at the end of the route.
Utilization – Weight
Weight PlannedTotal weight of items planned for delivery on the route.
Weight CompletedTotal weight of items completed during the delivery on the route.
Weight Completed (%)Percentage of the planned weight that has been completed during the delivery.
Weight Remaining At End (%)Percentage of the planned weight that remains incomplete at the end of the delivery.
Utilization – Cube
Cube PlannedTotal cubic volume planned for delivery.
Cube CompletedTotal cubic volume completed for delivery.
Cube Completed (%)Percentage of total cubic volume completed for delivery.
Cube Remaining At End (%)Percentage of total cubic volume remaining at the end of the route.
Utilization – Revenue
Revenue PlannedPlanned revenue for the route based on the scheduled deliveries.
Revenue CompletedRevenue generated from completed deliveries on the route.
Revenue Completed (%)Percentage of planned revenue that has been completed based on deliveries made.
Revenue Remaining At End (%)Percentage of planned revenue remaining at the end of the route or delivery process.
Strategic Optimization
Strategic Optimization NameThe name assigned to a Strategic Optimization, representing a recurring route plan with specific settings.
Scenario NameThe name of a scenario within a Strategic Optimization, defining the set of parameters used to generate the route plan.

 

Filter Customer Data – Filter Customers By Parameter

From the “Location” or “Routes” tab, you can apply filters to quickly locate data most relevant to your immediate needs. Just click “Filters” and select a Filter option. Filter option details appear in the table below.

Use filters in the Locations or Routes tab to quickly find the relevant data.

FilterDescription
Locations Data
Address VisibilitySearch by routed or unrouted customer addresses.
Assigned ToSearch by Team Member name or email address associated with the Customer address.
No. of RoutesSearch by number of times the address has been inserted into a route.
No. of VisitsSearch by number of times the address has been marked as “Visited” via the Mobile Route Planner app.
Routes Data
VehicleSearch Vehicles by plate, make, model, or alias.
Route StatusSearch by whether a Route has been marked as Planned, Scheduled, Started, or Completed.
Address Book DetailsSearch by Address Book contact details, including contact alias, address, or order details.
FacilitySearch for a Facility associated with the Customer’s address.
Progress (%)Search by percentage of total route progress made.
Planned Total DistanceSearch by total planned distance for the route, i.e. the full distance to be traveled during the route.
Planned Total DurationSearch by total planned duration for the route, i.e. the estimated time required to complete the route.
Destinations TotalSearch by number of planned destinations for the route.
Out of Sequence DestinationsSearch by number of destinations that were visited in an order different from the planned sequence.
Destinations Arrived on TimeSearch by number of destinations where arrival occurred within the scheduled time frame.
Destinations Arrived EarlySearch by number of destinations where arrival occurred before the scheduled time.
Destinations Arrived LateSearch by number of destinations where arrival occurred after the scheduled time
Pieces PlannedSearch by total number of pieces planned for delivery within the route.
Pieces Completed (%)Search by percentage of the planned pieces that were successfully completed or delivered.
Pieces Remaining At End (%)Search by percentage of planned pieces that remained incomplete or undelivered at the end of the route.
Weight PlannedSearch by total weight of items planned for delivery on the route.
Weight Completed (%)Search by percentage of the planned weight that was completed during the delivery.
Weight Remaining At End (%)Search by percentage of the planned weight that remained incomplete at the end of the delivery.
Cube PlannedSearch by total cubic volume planned for delivery.
Cube Completed (%)Search by percentage of total cubic volume completed for delivery.
Cube Remaining At End (%)Search by percentage of total cubic volume remaining at the end of the route.
Revenue PlannedSearch by planned revenue for the route based on the scheduled deliveries.
Revenue Completed (%)Search by percentage of planned revenue that was completed based on deliveries made.
Revenue Remaining At End (%)Search by percentage of planned revenue remaining at the end of the route or delivery process.
Actual Travel Distance (Mobile App)Search by total distance traveled as recorded by the mobile app during route execution.
Actual Travel Distance (Telematics)Search by total distance traveled as recorded by the telematics system during route execution.
Planned DestinationsSearch by total number of destinations planned for the route.
Failed DestinationsSearch by number of destinations that could not be completed or reached during the route.
Skipped DestinationsSearch by number of destinations that were missed or skipped during the route.
Done DestinationsSearch by number of destinations that were completed or successfully visited during the route.
Pieces CompletedSearch by total number of pieces successfully delivered or completed within the route.
Cube CompletedSearch by total cubic volume completed for delivery.
Weight CompletedSearch by total weight of items completed during the delivery on the route.
Revenue CompletedSearch by revenue generated from completed deliveries on the route.

 

 

Last Updated:

About author: Daniel Archer

With a background in pedagogy and writing instruction, Daniel is a former tenured English Instructor who, after nearly 20 years of teaching, transitioned into content strategy and leading writing teams for global brands. Now, as Technical Documentation Manager at Route4Me, he translates complex logistics technology into clear, accessible content that empowers users.

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About Route4Me

Route4Me has over 40,000 customers globally. Route4Me's Android and iPhone mobile apps have been downloaded over 2 million times since 2009. Extremely easy-to-use, Route4Me's apps create optimized routes, synchronize routes to mobile devices, enable communication with drivers and customers, offer turn-by-turn directions, delivery confirmation, and more. Behind the scenes, Route4Me's operational optimization platform combines high-performance algorithms with data science, machine learning, and big data to plan, optimize, and analyze routes of almost any size in real-time.