How To Plan Valentine’s Day Flower Delivery Routes

Valentine’s Day flower delivery is one of the busiest logistics challenges for florists, and 2025 is no exception. With a surge in online orders and time-sensitive deliveries, local businesses must prepare for high volumes and tight schedules. Using route planning and routing software can help streamline deliveries, reduce stress, and increase order capacity, all without hiring more drivers. Whether you’re a small flower shop or a growing delivery service, optimizing logistics now means smoother operations when demand peaks. Learn more in this guide.

2025 Valentine’s Day Flower Sales To Reach USD 2 Billion

U.S. consumers are projected to spend about USD 2 billion on flowers this Valentine’s Day, according to Statista. While still a major sales event, this forecast marks a slight decline compared to previous years.

But What About Flower Delivery?

Since the COVID-19 pandemic is not going anywhere for now, online shopping and delivery are still the preferred methods of buying goods. So, there’s a high chance that flower delivery will get a significant share of the total flower sales this year.

How Should Local Florists Prepare For Spike In Delivery Demand?

The Society of American Florists notes that the biggest challenges for flower businesses during peak seasons are transportation and finding extra workers. Both issues can be eased with resource management.

For Valentine’s Day flower delivery, a route planner for flower delivery management can be especially valuable. By creating faster, more cost-efficient routes, florists can maximize order capacity and enable drivers to complete more deliveries in less time.

How Do You Optimize Valentine’s Day Flower Delivery?

To avoid the common challenges florists face during peak seasons, better resource allocation is key. Route4Me’s routing software is designed for flower delivery management, helping businesses handle the Valentine’s Day spike in demand with ease.

You can begin your 7-Day Free trial today and see how it supports efficient route planning right when it matters most. With Route4Me, you can:

• Deliver more flowers with the same number of delivery drivers and vehicles
• Boost flower sales and revenue
• Save valuable time and fuel
• Improve resource management and gain full control over your delivery operations

1. Import Contacts From Customer Data Management Systems

Easily sync flower orders and customer addresses with your route planner. Route4Me makes this simple by letting you import customer data automatically from almost any customer data management system, such as:

• CRM software (Zoho, Hubspot)
• eCommerce platform (Shopify, WooCommerce, BigCommerce, Magento)
• Spreadsheets
• Online accounting software (Xero)
• File hosting service (Dropbox, Box.net)
• Cloud data import 
• Google Drive
• And many more!

2. Add Schedules To Valentine’s Day Flower Delivery Orders

After importing customer addresses, assign delivery schedules to each order. With Route4Me, you can add schedules individually or upload schedules in bulk, making it easier to manage a high volume of Valentine’s Day flower delivery orders.

3. Add Flower Delivery Drivers And Vehicles To Route Planner App

Next, create profiles for your delivery drivers and vehicles. With the Route4Me route planner, you can easily manage your flower delivery workforce by setting up an organized structure for all employees.

Assign clear roles to each team member, adjust company visibility settings, and ensure your team is ready to handle the Valentine’s Day delivery rush.

4. Schedule Valentine’s Day Flower Delivery Routes

Before mapping your flower orders into the fastest delivery routes, set up your route parameters.

Planning and scheduling routes in advance helps you stay ahead of the Valentine’s Day delivery surge. You’ll know how many drivers and vehicles are needed to handle incoming orders and can identify any capacity gaps before peak demand.

This gives you more time to hire seasonal staff and ensure no sales are missed.

5. Plan And Optimize Valentine’s Day Flower Delivery Routes

Once delivery schedules are set, it’s time to plan and optimize your routes. Start by selecting the addresses or orders to be routed. Then choose the appropriate optimization type, such as single driver or multi-driver routes.

Before generating the optimized routes, add route optimization constraints and business rules to customize delivery routes for your specific needs. Route4Me allows you to plan routes according to:

• Customer availability
• Vehicle cubic volume
• Load weight
• Number of packages per car
• Route distance
• Revenue per route
• Order priority
• Number of depots and delivery locations
• And more!

6. Dispatch Routes To Flower Delivery Driver Route Planner App

Once the flower delivery management software generates the most optimal routes, you can send them directly to your drivers’ iOS or Android route planner apps.

The Route4Me route planner apps automatically sync edits you make to in-progress routes, which is useful if orders are canceled last-minute, addresses change, or deliveries need to be postponed.

Simply adjust the routes, and your drivers’ apps will mirror the changes instantly. Drivers can also navigate routes using voice-guided turn-by-turn driving directions that account for real-time traffic.

7. Send Delivery Alerts To Customers Before Sending Flowers

To keep deliveries running smoothly and prevent drivers from waiting on customers, send delivery alerts in advance. With Route4Me, you can enable automated customer SMS, email, and phone-call notifications.

You can also set up a branded track-and-trace customer portal to save more time and reduce incoming order status calls.

8. Track Each Valentine’s Day Flower Delivery And Asses KPIs

As drivers complete each stop, you can track their progress on a live map. You can also review a tracking history video after deliveries are finished.

For a full overview of the Valentine’s Day flower delivery process, use the Route4Me dashboard to assess reports and monitor key performance indicators. The gathered data will show you:

• Planned vs. visited route stops
• Planned vs. actual route time
• Planned vs. actual route distance
• Total number of routes

How Route4Me Helped Flower Delivery Driver, Gabe

Gabe is a flower delivery driver for Tobler’s Flowers in Kansas. Although new to the Kansas City area, he completed his daily routes with ease.

“My supervisor knows how organized I am,” Gabe says. With Route4Me, the newly hired driver impressed his supervisors while learning the city streets and intersections quickly.

In terms of productivity, Gabe caught up with team members who have been navigating the same routes for over two decades.

Now, it’s your flower business’ turn to bloom. Start your free 7-Day Free trial today!

Last Updated: February 9, 2021August 19, 2025