Customers – Create And Manage Vendor, Business And Customer Profiles

Route4Me’s Customers feature helps enterprise businesses organize and manage detailed Customer Profiles across multiple locations, contacts, and departments. It provides flexible tools to view, edit, and customize essential Customer information, making it easier to handle complex relationships and logistics requirements. Discover more in this guide.

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Access Your Customers Page – View Customer Information At A Glance

To open your Customers page, go to “Database” > “Customers” in the Navigation Menu. To add a new customer, click the green “Add Customer” button.

NOTE: If you’ve not already enabled the Customers page in your Route4Me account, contact Customer Support to get set up.

Open Your Customers Page

Add Customers to your enterprise route planning software account from the Customers Page.

 

Add A Customer – Use Data To Build A Customer Profile

To create a new Customer, complete the fields in the “Add Customer” panel, then click “Add Customer” to finalize. The table below provides detailed information about each field.

To create a new customer, fill out the fields in the

FieldDescription
Customer NameEnter the official name used to identify the Customer, whether an individual or business.
External IDEnter a unique identifier assigned to the Customer via Route4Me or an external system such as a CRM or an ERP.
ContactsProvide Contact details such as the Contact Type (Primary or Lead), first and last name, phone and email, and additional fields for custom data.
Accountable PersonEnter the name of the person responsible for managing shipments, deliveries, and other logistics activities associated with the Customer.
FacilitiesAssign a facility such as a warehouse, distribution center, or service hub to the customer. Routes will typically begin from the assigned facility.
Billing TypeSelect the billing method for the customer: Credit, Cash On Delivery, or Not Set.
CurrencyEnter the standardized ISO currency code used for logistics billing or invoicing (ex. USD, EUR, GBP, etc.).
Tax IDEnter the Customer’s unique Tax Identification number required for customs, duties, and other regulatory requirements.

 

You have the option to add multiple Contacts for each Customer. You might, for example, add a Warehouse Manager as the main person responsible for coordinating deliveries. At the same time, you might also add an Assistant Manager as a backup Primary contact. Add as many Contacts as you like for each Customer.

For more efficient routing and delivery, you can also add a Custom Identifier to distinguish each Contact.

You can also add a Custom Identifier to distinguish each contact on your Route4Me account.

 

Manage Customer Profiles – Customize How You View Customer Data

Customize Data Columns

There are several ways to view and manage Customer data to fit your workflow.

To adjust which columns are visible, click the Columns Icon in the top-right corner to see all available fields, then check the columns you want to display and uncheck any you don’t need. You can reorder how data appears by dragging column headers up or down or use the “Arrow Icon” above a column to adjust the order.

These options make it easy to create a layout that highlights the information most important to you. NOTE: The table below provides an overview of all available data columns.

Adjust the order of data columns by clicking the Column Icon or use the Arrow Icon above a column to change the display order of the data.

Data ColumnDescription
StatusThe Customer’s current status: “Active” or “Archived“.
Customer NameThe official name used to identify the Customer, whether an individual or business.
External IDA unique identifier assigned to the Customer via Route4Me or an external system such as a CRM or ERP.
FacilitiesThe facility, such as a warehouse, distribution center, or service hub, associated with the Customer.
Locations CountThe number of saved locations or addresses linked to the Customer.
Primary ContactThe main contact person for the Customer, responsible for communication and coordination.
Primary Contact PhoneThe phone number for the Customer’s primary contact.
Primary Contact EmailThe email address for the Customer’s primary contact.
Accountable PersonThe individual responsible for managing shipments, deliveries, and other logistics activities for the Customer.
CurrencyThe ISO currency code used for billing or invoicing (e.g., USD, EUR, GBP).
Tax IDThe Customer’s Tax Identification number used for compliance and regulatory purposes.
Date CreatedThe date the Customer record was created in the system.
Billing TypeThe Customer’s billing method: Credit, Cash On Delivery, or Not Set.

 

Filter Customer Data

You can click “Filters” to view Customer data by a specific parameter, or use the “Search” bar to locate an entry. See the table below for details on each filter.

Click

FilterDescription
External IDFilter by a unique identifier assigned to the Customer via Route4Me or an external system such as a CRM or an ERP.
Customer NameFilter by the official name used to identify the Customer, whether an individual or business.
Locations CountFilter by the number of saved locations or addresses linked to a Customer.
CurrencyFilter by the ISO currency code used for billing or invoicing (e.g., USD, EUR, GBP).
Tax IDFilter by the Customer’s Tax Identification number used for compliance and regulatory purposeses.
StatusFilter Customers by their current status, “Active” or “Archived“.
Billing TypeFilter Customers by their billing method, “Credit“, “Cash On Delivery“, or “Not Set“.

 

Manage Customer Entries

To manage a Customer entry, click the Down Arrow. This will open the context menu with the following options:

  • Edit: Change the attributes and data of a Customer entry. You’ll have access to the same fields when creating new Customer entries.
  • Assign Facility: Associate a Customer with a Facility on your account.
  • Archive: Set a Customer as inactive with the “Archived” status.

NOTE: When you manage an archived Customer entry, you’ll see the “Restore” option instead of “Archive“. This option will re-activate archived entries and change their status to “Active“.

You can edit your entries by clicking the

 

Access Customer Snapshots

Finally, you can access Customer Snapshots which provide an overview of key metrics and details related to your customers. You can do this by clicking the “Open” button. Or right-click anywhere in the customer’s data row, then select “Open” from the pop up.

Open a Customer Snapshot to view and edit customer details.

 

 

Last Updated:

About author: Alex Yasko

Alex Yasko is the Go-to-Market Product Manager and Information Architecture Manager at Route4Me. With thousands of hours of experience, Alex specializes in breaking down complex last-mile optimization and routing scenarios into simple, actionable instructions, helping last-mile businesses streamline their operations effortlessly.

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About Route4Me

Route4Me has over 40,000 customers globally. Route4Me's Android and iPhone mobile apps have been downloaded over 2 million times since 2009. Extremely easy-to-use, Route4Me's apps create optimized routes, synchronize routes to mobile devices, enable communication with drivers and customers, offer turn-by-turn directions, delivery confirmation, and more. Behind the scenes, Route4Me's operational optimization platform combines high-performance algorithms with data science, machine learning, and big data to plan, optimize, and analyze routes of almost any size in real-time.