Customers – Create And Manage Vendor, Business, And Customer Profiles

Route4Me’s Customers feature helps enterprise businesses organize and manage Customer Profiles. Whether you’re developing a new Profile for a business or vendor, or managing an existing one, Route4Me provides tools to help you view, edit, and customize essential information. You can, for example, create Profiles for organizations that span multiple locations and departments, making it easier to handle complex relationships and contact details. This streamlined approach makes managing Customer data effortless, supports better decision-making, smoother workflows, and improved Customer interactions. Use this guide to optimize your Customer data management.

Route4Me's Customers feature for organizing and managing customer data helps your business streamline operations and improve interactions.

 

 

Access Your Customers Page – View Customer Information At A Glance

To open your Customers page, go to “Customers” in the Navigation menu and click “Customers“. To add a new customer, click the green “Add Customer” button.

NOTE: If you’ve not already enabled the Customers page in your Route4Me account, contact Customer Support to get set up.

Open Your Customers Page

To access your Customers page, navigate to 'Development' in the menu, then click 'Customers'.

 

Add A Customer – Use Data To Build A Customer Profile

To create a new Customer, complete the fields in the “Add Customer” panel, then click “Add Customer” to finalize. The table below provides detailed information about each field.

To create a new customer, fill out the fields in the 'Add Customer' panel and click 'Add Customer' to save.

FieldDescription
General
Customer NameEnter the official name used to identify the Customer, whether an individual or business.
External IDEnter a unique identifier assigned to the Customer via Route4Me or an external system such as a CRM or an ERP.
ContactsProvide Contact details such as the Contact Type (Primary or Lead), first and last name, phone and email, and additional fields for custom data.
Accountable PersonEnter the name of the person responsible for managing shipments, deliveries, and other logistics activities associated with the Customer.
Customer FacilitiesAssign a facility such as a warehouse, distribution center, or service hub to the customer. Routes will typically begin from the assigned facility.
CurrencyEnter the standardized ISO currency code used for logistics billing or invoicing (ex. USD, EUR, GBP, etc.).
Tax IDEnter the Customer’s unique Tax Identification number required for customs, duties, and other regulatory requirements.

 

You have the option to add multiple Contacts for each Customer. You might, for example, add a Warehouse Manager as the main person responsible for coordinating deliveries. At the same time, you might also add an Assistant Manager as a backup Primary contact. Add as many Contacts as you like for each Customer.

For more efficient routing and delivery, you can also add a Custom Identifier to distinguish each Contact.

You can also add a Custom Identifier to distinguish each contact on your Route4Me account.

 

Manage Customer Profiles – Customize How You View Customer Data

For convenience, there are multiple ways to view, edit, and manage Customer data. For example, you can adjust the order data columns appear by clicking the Column Icon. Or use the Arrow Icon above a column to adjust the order in which data appears.

Adjust the order of data columns by clicking the Column Icon or use the Arrow Icon above a column to change the display order of the data.

 

You can click “Filters” to view Customer data by a specific parameter, or use the “Search” bar to locate an entry. See the table below for details on each filter.

 Click 'Filters' to narrow Customer data by a specific parameter, or use the 'Search' bar to find a particular entry.

FilterDescription
External IDFilter by a unique identifier assigned to the Customer via Route4Me or an external system such as a CRM or an ERP.
Customer NameFilter by the official name used to identify the Customer, whether an individual or business.
Locations CountFilter by the number of saved locations or addresses linked to the customer.
CurrencyFilter by the ISO currency code used for billing or invoicing (e.g., USD, EUR, GBP).
Tax IDFilter by the Customer’s Tax Identification number used for compliance and regulatory purposes.
StatusFilter customers by their current status, “Active” or “Archived”.

To edit an entry or change its status from “Active” to “Archived“, click the Down Arrow button next to it. To activate an Archived entry, click “Restore“. To archive an active entry, click “Archive“.

You can edit your entries by clicking the 'Edit Customer' button next to an entry, or change the status by clicking the Arrow button next to it.

 

Finally, you can access Customer Snapshots which provide an overview of key metrics and details related to your customers. You can do this by clicking the “Open” button. Or right-click anywhere in the customer’s data row, then select “Open” from the pop up.

Open a Customer Snapshot to view and edit customer details.

 

 

Last Updated:

About author: Alex Yasko

Alex Yasko is the Go-to-Market Product Manager and Information Architecture Manager at Route4Me. With thousands of hours of experience, Alex specializes in breaking down complex last-mile optimization and routing scenarios into simple, actionable instructions, helping last-mile businesses streamline their operations effortlessly.

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Route4Me has over 40,000 customers globally. Route4Me's Android and iPhone mobile apps have been downloaded over 2 million times since 2009. Extremely easy-to-use, Route4Me's apps create optimized routes, synchronize routes to mobile devices, enable communication with drivers and customers, offer turn-by-turn directions, delivery confirmation, and more. Behind the scenes, Route4Me's operational optimization platform combines high-performance algorithms with data science, machine learning, and big data to plan, optimize, and analyze routes of almost any size in real-time.